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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

What Happened When Buffer Stopped Publishing For 30 Days? 0
Sep 9, 2015

Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:

 

What would happen if we were to stop posting altogether?

 

That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.

 

You'll learn:

 

  • Just how much traffic Buffer lost during the experiment.

  • The platforms Buffer used to republish content, and which ones brought them the biggest wins.

  • Some good one-liners to feed family and friends when they ask you what you actually do at work all day.

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