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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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Now displaying: November, 2015

A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Does Your Lead Nurturing Strategy Stink of Spam? 0
Nov 25, 2015

Psst! We're taking a lil' break for the holiday season but will be back to our regular podcasting schedule on January 6th.

We all know what spam looks like when it lands in our inbox, yet we're quick to approve email marketing campaigns that are strikingly similar…

That's the realization that Steven Moody, founder of Beachhead Marketing, had one day - and what he cautions against in our latest episode of the Call to Action podcast. In the episode, Steven chats with Unbounce's Content Strategist Dan Levy about how to woo the people on your email list (so they don't mark your emails as spam).

Behind Every Click There's A Person 0
Nov 18, 2015

Every marketer (and their mom) knows the importance of running campaigns that are data-driven.

But if you've got your head down optimizing for conversions, you can become blinded by that data - and forget that behind every click, there's a person.

Creating better marketing experiences for the person behind the click was a recurring theme at MozCon 2015 - and it's what Chelsea Scholz, Campaign Strategist at Unbounce, discusses passionately in this week's episode of the Call to Action podcast.

Joanna Wiebe on What Happens When Copywriters Get Lazy 0
Nov 11, 2015

Copywriters walk a fine line between adhering to best practices and thinking outside the box.

On the one hand, you don't want to mess with what works. On the other, you need to get adventurous if you're going to stand out from the crowd - nothing kills conversions like lazy copywriting.

In this episode of the Call to Action podcast, Copy Hackers co-founder Joanna Wiebe challenges marketers to take chances with their copywriting, and pinpoints three common mistakes that result in lazy copy that just doesn't convert.

The Power of Vulnerability in Copywriting 0
Nov 4, 2015

Good copywriters aren't afraid to put themselves out there. They write from the heart and let their true voice shine through in their work.

But being authentic shouldn't come at the expense of writing clear, helpful copy. So how do you make your boss and clients happy without sacrificing your voice?

In this episode of the Call to Action podcast, we chat with Unbounce writer Brad Tiller about reconciling your company's (or client's) voice and your own. Then, we speak to Brian Lenney, copywriter at Inbound.org, about how you can use the power of vulnerability in your copy to connect with prospects and push them toward conversion.

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