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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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Now displaying: April, 2015

A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Retargeting, as Explained by Nerf Guns 0
Apr 29, 2015

Sometimes, your landing page visitors aren't quite ready to convert. At least not yet. And that's all right.

There isn't much you can do to convince people who simply need more time, but there is a lot you can do to remind them that you exist and gently nudge them toward conversion.

 

Which is where retargeting comes in.

In this episode, we talk to Johnathan Dane about how retargeting can help you recapture those prospective customers that haven’t yet taken the plunge (but totally want to).

Your Social Media Campaigns Should Never Skip This One Step 0
Apr 22, 2015

On the surface, running a social media campaign seems relatively straightforward.

Write your copy, create your assets, set up tracking and then queue it all up in your social media scheduling tool. Simple enough, right?

But if you want to run social media campaigns that actually moves the needle for your business and bring you measurable results, then there's one important step you should never skip:

A/B testing your campaigns.

In this episode of the Call to Action podcast, we speak with Marcus Taylor, founder and CEO of Venture Harbour, about why (and how) you should be testing your social media campaigns. 

A Simple Formula for Writing Super Clickable Button Copy 0
Apr 15, 2015

Successful landing pages tell stories that build in momentum and culminate with a super persuasive call to action.

It doesn't matter how awesome the rest of your landing page is - a poorly-written CTA button can bring all that conversion momentum to a halt.

In this episode of the Call to Action podcast, we spoke with John Bonini, Director of Marketing at IMPACT BnD about the extraordinary results the company achieved from an A/B test - and what they learned about the anatomy of a compelling CTA.

Want More Leads? Design Your Landing Pages Form First 0
Apr 8, 2015

When you created your last lead gen landing page, did you start by writing a punchy, benefits-driven headline?

Yes?

Not so fast. There might be a more effective place to start.

As Oli Gardner explained in our most recent episode of the Call to Action podcast, starting with your opt-in form can help you generate more leads.

In his free 7-Day Lead Gen Landing Page Course (and this podcast!) Oli teaches some tricks for growing your leads list like a boss.

A Simple Solution For Generating More Leads 0
Apr 1, 2015

The process of generating leads can be time consuming and even a little frustrating. If this problem resonates with you, then do I have some exciting news for you!

In this episode, we speak with Tim Tyson, Unbounce's landing page futurist, to chat about our newest (and groundbreaking) feature - Unbounce X.  

Unbounce X will allow you to partner up with other businesses so that you can maximize traffic to your landing pages, run more effective A/B tests and ultimately, get more conversions.  

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