In this episode, find out what happens when the Unbounce blog team stopped publishing for two weeks and focused instead on optimization. Listener beware, this tale might just give you the inspiration to conduct a similar experiment.
In this episode, we speak to Samuel Scott, Director of Marketing at logz.io, about a post he wrote for TechCrunch about why the tech world has marketing all wrong. He explains why the martech world has fallen into an echo chamber of meaningless buzzwords — and what can be done about it.