We all have that friend we go to when we need relationship advice.
But it's not always about heartache or that roommate who won't do their dishes. Sometimes it's your leads who are breaking your heart. You thought you made a great first impression, so why don't they want a second date?
When your lead gen opportunities are resulting in the marketing equivalent of a one-night stand, let Mike King of digital marketing agency iPullRank be that friend.
In this episode of the Call to Action podcast, Mike tells you how you can create long-lasting relationships with leads - the kind that keeps them coming back for more.
The first year of becoming a parent is a rollercoaster of emotions, from terror to pure joy and everything in between. You can't sleep, you don't have time to eat and you go from laughing to crying in mere seconds. But in the end it's all worth it, because like every proud parent, your podcast's achievements become your own.
Nope, that wasn't a typo. We're talking about a different kind of baby - one you can download on iTunes.
That's right, folks, the Call to Action podcast just turned one, and we're celebrating as many others have celebrated their first birthday: by diving headfirst into a volleyball-sized cupcake. (I wish!)
Join me, Unbounce's Multimedia Producer, Stephanie Saretsky (a.k.a. Beansie), and Content Strategist Dan Levy as we chat about the lessons learned during the podcast's first year, including how dang tricky it is to measure the value of a podcast and why not all ideas are good ideas. On top of that, we chat about what's to come for season two, and how you can get involved.
We've all experienced that feeling of dread.
You've got your pen to paper (or fingers to keyboard), but your mind is as blank as your Google doc. And your landing page copy isn't going to write itself.
Before you throw up your arms and abandon your work, listen to the latest episode of the Call to Action podcast. Unbounce's Content Strategist Dan Levy interviews Grant Lingel, Content Manager of professional service provider Bunny Inc. about tricks he's used to break free of the prison that is writer's block.
Branding and performance are typically seen as being on opposite ends of the marketing spectrum - the PPC specialists run their campaigns while the branding experts concern themselves with more high-level strategy. But as Dana DiTomaso, Partner at digital marketing agency Kick Point explains in the latest episode of the Call to Action podcast, if you don't see how the two relate, you're likely cheating yourself out of a higher conversion rate.