For many, Facebook advertising is an untamable beast.
Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.
But in this episode of the Call to Action podcast, we'll deconstruct a proven strategy that Matchnode, a Chicago agency, used to dramatically increase the ROI of their client’s marketing campaign.
When you work on a marketing team, the right hand doesn't always know what the left is doing. The analytics people work on their stuff, the content people work on theirs. But could they tell you what the other is working on, and why it's important?
Not always. Which is a shame, because analytics and content marketing aren't as far apart on the marketing spectrum as you might think. Or at least they shouldn't be.
In this episode of the Call to Action podcast, Hiten Shah co-founder of Kissmetrics and Crazy Egg (to name a few), makes the case for why more content folks should spend more time thinking about data, and vice versa.
Marketers are constantly revisiting the timing of their editorial calendars. But the content marketers at Buffer got tired of the same old "What's the ideal frequency?" question, and decided to ask something much more controversial:
What would happen if we were to stop posting altogether?
That question lead to a somewhat nerve-wracking 30-day publishing experiment. In this episode of the Call to Action podcast, Buffer's Content Crafter Kevan Lee gives us all the dirty details.
You'll learn:
Just how much traffic Buffer lost during the experiment.
The platforms Buffer used to republish content, and which ones brought them the biggest wins.
Some good one-liners to feed family and friends when they ask you what you actually do at work all day.
So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months.
In this episode of the Call to Action podcast, HubSpot's Marketing Blog Editor Ginny Soskey gives us the skinny on their results.
You'll hear:
How a late night Twitter conversation between HubSpot and Moz writers inspired the experiment.
Which type of post surprised Ginny by being a poor performer.