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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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Now displaying: March, 2015

A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

How to Growth Hack Your Content Marketing 0
Mar 25, 2015

Growth hacking has become a bit of a marketing buzz word in recent years, and for good reason - the strategy has helped many marketers accelerate the growth of their business at what seems like an impossible rate. By identifying and focusing on what works, marketers everywhere are generating bigger wins with less effort.

If "hacking" can help you grow your business, can it also help your content marketing efforts?

In this episode, we speak to Garrett Moon, co-founder of CoSchedule, about easy-to-implement growth hacks that will make your content marketing more effective.

How Ron Swanson Can Help You Find A/B Testing Ideas 0
Mar 18, 2015

Have you ever spent time setting up an A/B test only to see a marginal increase in your conversion rate (or even worse - a drop)? You can test all the best practices on your landing page and still not get that conversion boost you were hoping for. Sometimes, the best A/B testing ideas come from unexpected places. What if you were able to learn your prospect's favorite TV show and then use that information to formulate smarter A/B testing hypotheses? In this episode, we speak to Allison Otting, Disruptive Advertising's Head CRO Designer, about how to let your prospects guide your landing page optimization efforts.

Social Listening Tactics Every Marketer Should Know 0
Mar 11, 2015

With so much noise on Twitter and Facebook, it can feel impossible to get your company noticed.

But it doesn't have to feel like pulling teeth. There are simple strategies you can implement to be heard - without flat-out shoving your brand down people's throats.

In this episode of Call to Action, Shannon Byrne, formerly of Mention and current Director of Content at CloudPeeps, explained why getting noticed (and generating leads) on social media all starts with listening.

Test Your Way to Personalized Welcome Emails That Convert 0
Mar 4, 2015

Your email marketing funnel has a lot of work to do. It has to continue the conversation you started on your landing page. It has to woo prospects and nudge them gently toward conversion - all without being overbearing or spamming them 'til they unsubscribe. So how do you find that happy medium? The perfect timing and phrasing to inspire action (without pissing people off)? In this episode, Peter Tanham, CEO of Sparkpage, breaks down a series of A/B tests you can run on your welcome emails to kick your email marketing into overdrive.

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