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Call to Action

How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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Now displaying: Category: Content Marketing

A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Unmarket Your Marketing with Scott Stratten 0
Apr 20, 2016

In this episode of the Call to Action podcast, we interview Scott Stratten of Unmarketing about why he thinks most marketing is bad... and is only getting worse. Plus, Scott shares how sales, marketing and customer service can all work together to create a seamless brand experience.

Every Piece of Content Marketing Needs to Serve One of These 4 Goals 0
Jan 23, 2015

With everyone and their grandma pumping out blog posts and ebooks galore, it takes a lot of effort to get your content in front of the right people.

 

On this episode of Call To Action, we speak to Shopify's Tommy Walker, about his open letter to content marketers. Tommy had a bone to pick with content marketers over producing tons of content without a clear strategy.

 

As he explains in the podcast, every piece of content you create needs to fit into a larger strategy – and have one clearly defined goal from the start.

http://unbounce.com/podcast 

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