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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

The 5 Skills Every Content Marketer Must Have 0
Oct 14, 2015

Jobs in print media may be drying up, but content marketing has created thousands of jobs for writers.

On this new playing field, what exactly does it take to set yourself apart from the army of other content marketers?

According to Demian Farnworth of Copyblogger, it takes great determination, a healthy dose of usability knowledge...

...and a whole lot of caffeine.

In this episode of the Call to Action podcast, Demian breaks down the anatomy of a successful web writer.

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