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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

HubSpot's Ginny Soskey on Their Epic Blog Publishing Experiment 0
Sep 2, 2015

So many marketers have speculated about whether they should be publishing longer posts or just more frequently. Which will result in more traffic? More leads? HubSpot took it upon themselves to find out once and for all with an epic publishing experiment that took place over the course of six months.

 

In this episode of the Call to Action podcast, HubSpot's Marketing Blog Editor Ginny Soskey gives us the skinny on their results.

 

You'll hear:

 

  • How a late night Twitter conversation between HubSpot and Moz writers inspired the experiment.

  • Which type of post surprised Ginny by being a poor performer.

  • How their findings have changed the way that Ginny manages the editorial calendar and the content HubSpot creates.
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