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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Sep 30, 2015

For many, Facebook advertising is an untamable beast.

Not only is it super competitive and constantly evolving, but it can also be flat our intimidating. With all those switches and levers, it can be hard to laser in on the tactics you need to optimize your advertising campaigns.

But in this episode of the Call to Action podcast, we'll deconstruct a proven strategy that Matchnode, a Chicago agency, used to dramatically increase the ROI of their client’s marketing campaign.

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