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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Oct 28, 2015

Facebook users react to and interact with content differently than Twitter users, and you won't see results from your social media campaigns if you're blanket publishing across all networks. But with all the social media platforms out there, it can be a real pain in the booty to tailor every piece of content to each specific network.

But as we learned in the latest episode of the Call to Action podcast, there's plenty that can be done to streamline the process; Ryan Stewart, founder of WEBRIS, shared some analytics hacks to help you see better results without having to work harder.

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