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How do you create amazing marketing experiences that convert like crazy while delighting your audience at every stage of their journey? Brought to you by Unbounce, this digital marketing podcast breaks down both the art and science of digital marketing, from strategy and planning to execution, measurement and optimization. Listen every Wednesday for inspiring and actionable conversations with the smartest minds in digital marketing. We speak to the marketing directors, managers and thought leaders who are driving innovation and growth as well as the campaign strategists, copywriters, data analysts and conversion-centered designers on the front lines. Tune in and get inspired. ​That’s​ your call to action.
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A series of remarkable online marketing success stories and fails straight from the Unbounce blog – and how you can apply the lessons to your own marketing campaigns. You can expect candid interviews with digital marketing professionals, bloggers and thought leaders, actionable tips for improving your conversion rates and exclusive offers for marketing optimization tools, events and resources. Every Wednesday, hear experts in the digital marketing field talk about Conversion Rate Optimization, Pay Per Click Marketing, A/B Testing, Social Media Marketing, Content Marketing, Copywriting, Landing Page Optimization and more!

Jan 23, 2015

"Always be testing" has become a mantra in the conversion marketing world, and we're as guilty as anyone. But the truth is that running valid tests that actually have an impact on your bottom line is easier said than done.

On this episode of the Call To Action podcast, we talk to conversion rate optimization "junkie" Michael Aagaard of Content Verve and he explained that your A/B tests are only as good as your hypotheses. Michael explains that if you don't quite understand why you're running a test, then it's probably not going to yield very useful results.

He came to this realization when he noticed that he was focusing on test quantity over quality. Once he dialed back the amount of tests he was running and amped up his research, his tests starting producing some pretty dramatic results.

http://unbounce.com/podcast

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